1. Introduction

FreshTrend ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://freshtrend.com (the "Site") and use our services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

2. Information We Collect

Automatically Collected Information:

• Log Data: When you access our Site, our servers automatically record information that your browser sends, including IP address, browser type, pages visited, time and date stamps, and referring/exit pages.
• Device Information: Device type, operating system, unique device identifiers, and mobile network information.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your activity and remember your preferences.
• Geographic Information: We detect your country location to provide language-specific content (English or Arabic).

Voluntarily Provided Information:

• Contact forms submissions
• Email addresses for newsletters (if applicable)
• Comments and feedback

3. How We Use Your Information

We use the information we collect for various purposes:

• To provide, operate, and maintain our Site and services
• To improve, personalize, and expand our Site functionality
• To understand and analyze how you use our Site
• To deliver targeted content and advertisements
• To respond to your inquiries and provide customer support
• To send newsletters, updates, and promotional materials (with your consent)
• To comply with legal obligations and prevent fraud
• To generate anonymous, aggregated analytics

4. Advertising & Third-Party Services

Google AdSense:

Our Site uses Google AdSense to display advertisements. Google AdSense uses cookies and similar technologies to serve ads based on your prior visits to our Site and other websites. You can opt-out of personalized ads by visiting Google's Ads Settings.

Google Analytics:

We use Google Analytics to collect and analyze information about how users interact with our Site. Google Analytics may place cookies on your device. For more information about Google Analytics, visit https://www.google.com/analytics/terms/.

Third-Party Ad Networks:

Our advertising partners may collect information about you for targeted advertising purposes. You can opt-out through the Digital Advertising Alliance at https://optout.aboutads.info/.

5. Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

We use:

• HTTPS encryption for data transmission
• Secure database storage
• Regular security audits
• Access controls and authentication

6. Your Privacy Rights (GDPR & CCPA)

For GDPR Compliance (EU Residents):

• Right to Access: You can request a copy of your personal data.
• Right to Rectification: You can request correction of inaccurate data.
• Right to Erasure: You can request deletion of your data ("right to be forgotten").
• Right to Restrict Processing: You can limit how we use your data.
• Right to Data Portability: You can request your data in a portable format.
• Right to Object: You can object to certain processing activities.

For CCPA Compliance (California Residents):

• Right to know what personal information is collected
• Right to know whether personal information is sold or disclosed
• Right to say no to the sale or sharing of personal information
• Right to access your personal information
• Right to delete personal information
• Right to correct inaccurate personal information

To exercise any of these rights, please contact us at [email protected].

7. Cookies and Tracking Technologies

We use cookies to enhance your experience on our Site. Types of cookies we use:

• Essential Cookies: Required for Site functionality
• Performance Cookies: Collect information about how you use our Site
• Targeting Cookies: Used for advertising and marketing
• Social Media Cookies: Enable social sharing features

Most browsers allow you to control cookies through settings. You can refuse cookies, but this may limit your Site experience.

8. Third-Party Links & Content

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites before providing your information.

9. Children's Privacy

Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete such information immediately and terminate the child's access to our Site.

10. International Data Transfers

Your information may be transferred to, stored in, and processed in countries other than your country of residence. These countries may have data protection laws different from your home country. By using our Site, you consent to such transfers.

11. Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

FreshTrend Privacy Team
Email: [email protected]
Website: https://freshtrend.com
Address: FreshTrend Inc., Global

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our Site and updating the "Last Updated" date above. Your continued use of our Site following the posting of revised Privacy Policy means you accept and agree to the changes.